How do executives make strategic decisions in industries where the rate of technological change is so extreme?
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Competitve change is so extereme that market information is often unavailable or obsolete, where strategic windows are opening and shutting quickly, and where the cost of error is involuntary exit.
Successful executives and companies tends to provide an opening for competition. This enables smaller but brilliant players to be in the picture. Once a value add is seen, acquisition follows suit.
Smaller industry players often chooses to sell the company than be bust. This eliminates competition and enable market leaders to dictate the rate of changes within a product’s technological advancement.
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