0Why Would You Want to Read a Marketing Book Printed in 1923?
Last week I was asked by a girl who wanted to get into copywriting, “what the best book to read on copywriting”
Although I could of suggested plenty of books on Copywriting one stands out.
I told her, “she should get a copy of Scientific Advertising, [...]
0Copywriting Rule, Know Your Audience – Part 3 Reviewing Websites
How to improve your copywriting on your site
You need to write to your audience
Send the right message to the right people
One of common mistakes I noticed as I reviewed these websites. They don’t have an audience in mind, they fell in to the fatal marketing flaw, [...]
0If you ask most small business owners if they’re happy with the number of visitors coming to their website? or
How long were they on their site or,
What action they took?
You could say over 90% wouldn’t have clue, because they have no way of tracking and monitoring their websites. You see out of the 11 websites [...]
1How do you get found in the Search Engines
Last Week I spent a couple of hours reviewing websites, for people who requested feedback on their websites.
Lets Start with SEO Search Engine Optimisation
Some managed to discover Meta tags (Title, Description, & keywords). In most cases, these were left blank. Why not give your site the best [...]
0Taking the Voodoo out SEO (Search Engine Optimisation)
SEO seems like Voodoo, add some magic potion, whisper a couple incantations and tricked the search engines into find you. That’s how the SEO experts sell their secret magic SEO services, to get your site found in Google.
SEO is a science. Google employs the smartest math people to [...]
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