Creating a Social Media Strategy

So what is Social Media Marketing?

Social media platforms like Facebook, LinkedIn, YouTube, and Twitter change the way businesses and consumers interact. Social media connects hundreds of millions of people to each other via instant communication. This massive socio-economic shift will change the way consumers and companies communicate and do business with each other.

It’s not about controlling the channel

Now it’s driven by

Content
Conversation and
Community

Social Media or online word of mouth has the powerful influence of peer groups making many traditional marketing (Madison Ave Advertising) strategies redundant.

Brands can now be strengthened or destroyed by the use of social media.

Advertising is less effective at influencing consumers than are the opinions of their friends. – making direct-to-consumer marketing messages less valuable each day.

Social media marketing allows them to build relationships with people who need their service, at a fraction of the cost of advertising.

Cashflow Copywriting & Marketing will help SME’s implement Social Media Strategies to grow their business.

Social Media Marketing

Social Media Sites are growing 10 times speed of any other internet sites.

It more than just, Facebook, MySpace, Twitter and YouTube. It’s made of thousands of sites, giving a voice and place for people, to hang and share ideas and common passions.

Years to reach 50 million users: Radio, 38 years; TV, 13 years; Internet, 4 years; iPod, 3 years. Facebook added 100 million users in less than nine months; iPhone applications hit 1 billion in nine months
If Facebook were a country, it would be the world’s fourth largest, between the United States and Indonesia (just reached 350 million active members)

Get a handle, on any one of these and you’ve got a pretty good tool, but when you partner them, together that’s when the magic happens. Link these sites together with right tools and they become a powerful force.

Even big companies, with bags of money will struggle to compete with those with a strategic marketing plan incorporating Social Media. Because they’re so tied up in their corporate brand, they don’t have the time or patience to build relationship with people.

In a well thought out social media strategy, combining all the elements of Web 2.0 together, with direct response marketing will create tsunami of leads. Small business will be able to leverage the resources of Facebook, Twitter, YouTube and much more. Small business will be rewarded with their websites having impact and reach by being found in Google.

Creating a Social Media Strategy

Why are you investing time into Social Media?
What outcomes are you looking for?
How much are you prepared to spend in time and money?

Social Media or online word of mouth has the powerful influence of peer groups making many traditional marketing (Madison Ave Advertising) strategies redundant.

Brands can now be strengthened or destroyed by the use of social media.

Advertising is less effective at influencing consumers than are the opinions of their friends. – making direct-to-consumer marketing messages less valuable each day.

Social media marketing allows you to build relationships with people who need your service, at a fraction of the cost of advertising.

Cashflow Copywriting & Marketing will help SME’s implement Social Media Strategies to grow your business.