how to do marketing for social networking site?

i have a one social networking site ..i want to optimize it and proper marketing plz come up with ur ideas and views..

Hmmm…Interesting Question…

Doing marketing for Social Networking sites is pretty critical in nature. But you can make it ease by proper planning and execution.

Unlike other sites, social networking sites can and should be marketed through an integrated campaign based on the particular goals you have established for website traffic and customer acquisition.

Here are the steps to market your Social Networking website more effectively online…

1). Cost-Per-Click Advertising (CPC) – Go for Google Adwords (http://adwords.google.com/) campaign or similar. (E.g – Kanoodle – http://www.kanoodle.com/about/advertise.html)

2). Cost-Per-Action Advertising (CPA) – If you have a defined action such as registration, this is a perfect avenue for you. Costs can range from a few dollars per action to over $10. Google has a program in beta at the moment, but you can start using this model through networks like Turn. (http://www.turn.com/corp/advertisers/advertisers-overview.jsp)

3). Go for Search Engine Optimization (SEO)

4). Content Syndication – Create relationships with other sites that have significant traffic whereby you can distribute your content with embedded links back to your site. This can easily be done through XML and RSS feeds to your partners.

5). Build a Search Engine Lovable Blog using WordPress.

6). Email Lists (Email Announcements / Marketing – http://www.postmasternetwork.net/)

7). Build your own internal list to attract customers & for constant contact. (Newsletter or Other Announcements – http://www.constantcontact.com/index.jsp)

8). Linking to Expert Articles

9). Acquiring all derivatives of your domain (Misspelled / Expired domains) and redirect them to your publicly-facing domain.E.g: GoDaddy – (http://www.godaddy.com/) has an excellent after-market service.

10). Go for Social Media Marketing – With your blog and article content, make sure you expose that content to sites like Digg, Technorati, Slashdot, Newsvine, etc.,

Hope this helps…!!!

Good Luck!