social marketing campaigns?

I am looking for a popular and successful social marketing campaign for healthy lifestyles.
Example: the Verb: Its what you do campaign.

A good idea is to go to forums related to your product and look for people wanting the solution you’re selling (i.e. having a problem which your product solves). Offer them a link to your product’s page/website. The key to this is to do it as a consumer and not as a seller.

Remember there are no sales pitches in social marketing.

As a branch of social marketing, how can public info become a venue or channel for devloping country?Example?

Technorati Tags: Social Marketing, Social Media

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