How Susan Boyle became an overnight Success

How Susan Boyle became an overnight Success and the lesson you can apply to your business.

If I asked you, had you heard of Susan Boyle 2 weeks ago?

You would have said “who”

In the space of week, she’s been on all TV News, and radio.

She can to our attention when she auditioned for Britain’s Got Talent UK 2009

It was her turn to perform, she walks out on stage, with a cheeky grin.

You can see from the Judges faces, they are amazed that she even bother turning up.

They see before then a frumpy 47 year old women who never been kissed, saunter on to the stage.

With distain, Simon Cowley asks her what her ambitions are.

The mocking question dripping with contempt. “Why are you here, what right do you have to be our presence?”

She gracefully answers she wants to be a professional singer like Elaine Paige.

Yea right, more like a circus act.

As the cameras pans the audience, you see them sniggering, waiting for this train wreck to happen.

Take look what happens

http://www.youtube.com/watch?v=9lp0IWv8QZY

As you can Susan Boyle can sing.

Within 30 seconds, the judges are gob smacked. They can’t believe what’s infolding before them.

It was priceless watching Simon face chance from disgust to delightful pleasure.

The audience were laughing at her, imaging thinking she can sing like Elaine Paige. They’re ready to tear her apart with catcalls and jeering.

She transformed the gawking audience at sideshow, into a card carry disciples. They became audience mesmerised, by her powerful performance.

At the end of her showstopper, the Judges and audience are there feet clapping and cheering.

The Stunned judges give her the thumbs up to the next round.

To see the heartfelt joy as she danced a jig and punched the sky, after her stirring performance.

You see your competitors probably think you’re a Dud.

Now your chance to catch them by surprise.

There so focused on looking pretty, you can slip under their guard.

If you think you can, then you’re halfway there. The main trick is showing up.

Take courage and follow your dreams.

The real message is the power of Social Media.

The isn’t the first singer on YouTube.

Within 9 days, everybody knows of Susan Boyle.

Her Performance of “I Dreamed a Dream” from Les Mes was sensational.

Susan said she would “rock” the audience… instead, she rocked the world!

So Why is Susan Boyle a hit. I guess people are tried of pretty wantabes, trying to sing. Susan Boyle dosn’t conform to the norm of looking good going nowhere, she Boyle can sing. And its always a good seeing a bully (Simon Cowell) get knocked down a peg.

The producers released they had hit the mother lode, with Susan Boyle.

They took the footage of Susan performing and uploaded it to YouTube.com

Have look at these staggering stats.

The 7 minute video has been shown 35,293,055. That’s right that 35 million times.

Can you believe it 3,921450 people watched each day
That works to be 163393 per hour and
2739 viewers per minute

If that’s not enough to blow your mind, it’s also had 175,577 comments and 149,308 people have rated the video.

It gets better, as this is only one video, there are another 30 videos of Susan Boyle performing on Britain’s Got Talent UK 2009, totalling another 36 million viewers. And That’s Only YouTube, the hundreds of other video sites.

These figures are unbelievable, I’m sure Susan Boyle the TV Show Britain’s Got Talent UK 2009, are going to reap the benefits.

You don’t have go and enter singing quest to be noticed, you just have to be remarkable at what you do.

Your business needs to stand out not by being a clown, but being remarkable.

If you have a story to tell, let the world know.

You don’t have to conform to old world model of looking good, adverting your pretty image.

It time take advantage of the power of Social Media to propel your business, to the next level.

Now Social Media isn’t just YouTube or FaceBook these are tools that will help you get noticed.

A word of caution, not every YouTube video will be as wildly successful as Susan Boyle.

If you would like know how your business could use the power and social reach to get more customers, then email me marketing@rowanshead.com, and I’d be happy to help you business grow.