does anyone have any advice on how to win Marketplace Business Simiulation, the Strategic Marketing simulation

(the war game)?

it is tough to say how without knowing your numbers. in general the best way is for you to stick to one strategy. chose your competitive advantage (product quality, market, price leadership, … whatever your variables are) and try to adjust your strategy around it – for example, if your strategy for market A is to be price leader there, launch low product volumes and price them high.

how SWOT analysis is used in the strategic planning (marketing Strategy) process ?

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