Does anyone know a good strategic plan for marketing/promoting for a club?

I have to meet with a club owner and he wants me to give him a good plan for marketing/promoting the club, I have some of my own ideas but other ideas will help also..

Thanks..
Freeze

Off the top of my head, if the draw to this club is music, the club should have its own MySpace site with pictures and calendar of upcoming guest musicians. Make sure the owners have permission to upload customer photos first!

You could even create two MySpace profiles, one for the name of the club and the other named something like "Chicago" Club Central. People often conduct searches based on location.

Then they should create a presence on Yelp. Take a tour of other clubs in similar markets and copy their promotion tactics. It helps to get friends and families to sign up for Yelp to post their own reviews and pictures to break the ice for other customers. Believe it or not, Yelp is quickly overtaking traditional newspapers as a way to find out what is happening in local communities.

What is the difference between a business plan, strategic plan and marketing plan?

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