Marketing Help? Strategic and Tactical Planning?

What is the difference between a Strategic and a Tactical plan. ive an example. Would changing the price of the company’s products that are viewed as too expensive be consideed as a strategic or tactical plan?

I’d say that it is a tactical plan – you are talking about changing one thing (price), in response to being ‘too expensive’.

In a strategic plan you would need to consider the industry, the market you’ve targeted, your competition, how your products ‘fit’, pricing strategies, promotional strategies and much more.

issues on strategic marketing management on malaysian company?

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