What external environmental factors affect strategic marketing decisions?

What external environmental factors affect strategic marketing decisions?

Social factors- demographic characteristics and values.

Economic factors- income, expenditures, and resources that affect the cost of running a business.

Technological- inventions and innovations from science or engineering

Competitive- competition in the area

Regulatory forces- restrictions, state and federal laws placed on business with regard to the conduct of its activities

What is the marketing management for air asia?

Technorati Tags: Demographic Characteristics, Economic Factors, Expenditures, External Environmental Factors, Innovations, Marketing Decisions, Marketing Social, Regard, Running A Business, science, Social Factors, Strategic Marketing, Technological Inventions

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