What is the difference between a business plan, strategic plan and marketing plan?
A business plan encompasses many different aspects of business including marketing and advertising, financial, operations, human resources, and strategic plans. It also has your mission and vision statements. All of this is important to focus on when going to a bank to borrow loans as well as giving yourself an outlook of what you want to accomplish. A marketing plan deals with the 4 Ps (product, place, price, promotion) This needs to be an in depth look on how you want your product/service to be viewed in your potential customer’s eyes. It also must show a budget of advertising and marketing costs. A strategic plan is where you want your business to be in 5-10 years. In contrast to a tactical plan(2-3 years). Business plans take loads of energy and time and must be very well articulated. There are many great starter books that walk you through the process of creating a business plan at your local Barnes & Noble.
Good place to look for Small business marketing plans
5 Pitfalls to Avoid in Your Small Business Marketing – His expertise is in helping start-ups develop a long-term web-marketing plan. His firm Voodouweb provides Free-Mentoring in Web-Marketing for small businesses in UK. Hersh also blogs about strategies in small business marketing at his …
Action Plans – Part 12 of the 2009 Marketing Plan Series – Customer Marketing Plan – No small business can survive without customers and smart business know that it is FAR cheaper to keep the customers you have than always working to replace them with new ones. This mini-plan talks about what …
Sales Systems For a Recession – 5 Things Your Business Needs Now – Recognize and communicate appreciation for the contribution of others – your staff, partners, sales people, customers who give you referrals. 2-A Systematic Marketing Plan to generate new business. Marketing is critical. …
Small Business Marketing for Dummies – And never underestimate the value of a marketing plan, goals and strategies. There is no small business marketing for dummies offered at a major university. And if there was it would be a disservice to those enrolled……there are no …
September is Small Business Month. Are you ready for the market recovery?
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