an introduction to social marketing?

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Introduction to social marketing provides insights on the effective ways of marketing your products.
For example, what causes some to fail while others succeed? The answer often lies in social marketing strategies.

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is green marketing an ethical or social responsibility issue or both?

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Neither. Ethical marketing is a perceived ethical and social responsiblity issue, making it a BUSINESS issue.

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Technorati Tags: Business Issue, Green Marketing, Marketing Social, Social Responsibility

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What external environmental factors affect strategic marketing decisions?

0What external environmental factors affect strategic marketing decisions?
Social factors- demographic characteristics and values.
Economic factors- income, expenditures, and resources that affect the cost of running a business.
Technological- inventions and innovations from science or engineering
Competitive- competition in the area
Regulatory forces- restrictions, state and federal laws placed on business with regard to the conduct [...]

How can the concepts of marketing be applied to social issues like – educating the perils of chewing tobacco?

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First you'll want to search using "Social Marketing" as your keyword.
When I did this search I found a powerpoint online that rocks! Infact I am going to use this for my Business & Social Responsibility Course!

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Social Marketing and Ethical Corporate Behavior?

0Explain the relationship between social marketing and ethical corporate behavior.
IMO – Social marketing would include finding a niche market and appealing to the mass consciousness of it. Tree Huggers/whale watchers, that kind of thing. "No animals were used in the testing of our products"
Ethical Corporate behavior – a good example The ENRON debacle. [...]